The Wi-Fi market is one of the most established and mature in the broader IT landscape. Wi-Fi vendors produce highly similar product offerings with highly similar capabilities, making it increasingly challenging for managed service providers (MSPs) to differentiate themselves in a crowded field of wireless service competitors.

Fortunately, there’s a clear answer to this problem, which WatchGuard’s resident Wi-Fi expert, Ryan Orsi, covers directly in his recent guest blog post and podcast segment with Auvik, a leading provider of network management software for MSPs. Ryan explains that offering Trusted Wireless Environments is the most effective way for IT solution providers to stand out and differentiate their wireless services. Here’s a brief excerpt from the blog post:

“The Trusted Wireless Environment framework is a guide to building Wi-Fi networks that are fast, easy to manage, and most importantly, secure. The framework helps you defend clients from the six known Wi-Fi threat categories.

I challenge you to find a business of any size that doesn’t have Wi-Fi. Businesses spanning every vertical, and crowded public places like coffee shops, conferences, and train stations, are perfect places for a hacker to take advantage of the six attack vectors.”

To learn about each of the six known Wi-Fi threat categories and how the Trusted Wireless Environment framework can help you defend against them and differentiate from the competition, check out the complete blog post and podcast at Sign the Trusted Wireless Environment movement petition today to help us make the world a safer, more secure place by advocating to establish a global standard for Wi-Fi security.